What is a Fractional CMO?
Similar in function to a Fractional CFO, a Fractional CMO provides consultative and strategic services at an executive level to a business owner. While CFOs focus on financials, the CMO manages a company’s branding, advertising, publicity, and other essential creative functions. They also work with outside vendors to ensure the operation runs smoothly on a day-to-day basis.
What are the benefits of working with a Fractional CMO?
Finally, because they typically operate outside of the organization, they can offer a valuable outside perspective and feel comfortable in being candid and honest with a business owner in a way that a direct report employee may not.
What's the difference between working with a Fractional CMO and a Marketing Agency
While an agency provides an account manager that holds periodic strategy sessions and check in calls, fractional CMO’s typically meet frequently with the business owner and work with them on a highly personal and individualized basis.
Do all businesses need a Fractional CMO?
Conversely, if your operation is large enough (employing more than 50 people), or you operate physical locations in several geographic areas across the country, it’s probably a better idea to hire a full-time resource that can spend a large portion of time managing logistics and geographic strategies for each location.